Privacy policy
PRIVACY POLICY
Last updated: September 13, 2026
This website and online store are operated under the brand name BASI by its owner. Throughout this Privacy Policy, the terms “BASI”, “we”, “us”, and “our” refer to BASI and the individual operating the BASI brand.
BASI operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). BASI is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person.
Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details, including your name, address, billing address, shipping address, phone number, and email address.
- Financial information, including credit card, debit card, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
- Account information, including your username, password, security questions, preferences, and settings.
- Transaction information, including the items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
- Communications with us, including information you provide when contacting us, such as when making a customer support enquiry.
- Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
- Usage information, including information regarding your interaction with the Services and how and when you navigate or use our website.
PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:
- Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services, including from your device when you use our Services or visit our website, and through cookies and similar technologies.
- From our service providers, including where we engage them to provide technology or other services and they collect or process personal information on our behalf.
- From our partners or other third parties, where permitted by applicable law.
HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfil orders, remember preferences and products you are interested in, send notifications related to your account or order, process purchases, returns, exchanges, or other transactions, maintain and manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and improve or personalise your shopping experience.
- Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, or promotional communications by email, text message, or other permitted means, and showing advertisements for our products or Services, where permitted by applicable law.
- Security and Fraud Prevention. We use your personal information to authenticate accounts, provide a secure shopping and payment experience, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, protect the Services, and maintain security. If you create an account, you are responsible for keeping your account credentials secure.
- Communicating with You. We use your personal information to provide customer support, respond to enquiries, provide effective Services, and maintain our relationship with you.
- Legal Reasons. We may use your personal information to comply with applicable law or valid legal processes, respond to lawful government or regulatory requests, investigate or participate in legal proceedings, enforce our Terms or policies, and protect our rights or those of our users or others.
HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose personal information to third parties for legitimate purposes, subject to this Privacy Policy.
Such circumstances may include:
- With Shopify, vendors, and other third parties that perform services on our behalf, such as IT services, payment processing, analytics, customer support, cloud storage, fulfilment, and shipping.
- With business and marketing partners that help us provide marketing services or advertise our products, where permitted by applicable law. Depending on where you live, you may have rights relating to targeted advertising or the sharing of personal information for advertising purposes.
- When you direct, request, or consent to our disclosure of certain information to third parties, such as where information must be shared to ship an order or where you choose to use a social media or login integration.
- In connection with a business transaction or restructuring, or where necessary to comply with applicable legal obligations, respond to lawful requests, enforce applicable Terms or policies, or protect or defend the Services, our rights, or the rights of our users or others.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.
Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.
In addition, to help protect, grow, and improve our business, we may use Shopify features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify.
Where such features are used, Shopify may process personal information collected about your interactions with our Store, other Shopify merchants, and Shopify.
In these circumstances, Shopify may be responsible for certain processing of personal information, including responding to requests to exercise rights relating to processing undertaken by Shopify.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.
Depending on where you live, you may also exercise certain privacy rights through the Shopify Privacy Portal.
THIRD-PARTY WEBSITES AND LINKS
The Services may provide links to websites or other online platforms operated by third parties.
If you follow links to websites that are not operated or controlled by BASI, you should review their privacy, security, and other applicable policies.
We do not guarantee and are not responsible for the privacy or security practices of independent third-party websites, including the accuracy, completeness, or reliability of information found on them.
Information you provide in public or semi-public areas, including information shared on third-party social networking platforms, may also be visible to other users.
The inclusion of a third-party link on our website does not by itself imply endorsement of that third party or its content.
CHILDREN'S DATA
The Services are not intended for children to use independently where they do not have the legal capacity to provide personal information or make purchases under applicable law.
We do not knowingly collect personal information from children in violation of applicable law.
If you are a parent or legal guardian and believe that a child has provided us with personal information inappropriately, please contact us using the contact details provided below so that we can review the matter and take appropriate action.
Where applicable law provides additional protections for the personal information of children or minors, we will comply with those requirements.
SECURITY AND RETENTION OF YOUR INFORMATION
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security.
Information transmitted over the internet may also be subject to risks while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain personal information depends on different factors, including whether we need the information to maintain an account, provide the Services, fulfil orders, comply with legal obligations, resolve disputes, prevent fraud, or enforce applicable agreements and policies.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have some or all of the rights described below in relation to your personal information.
These rights are not absolute and may apply only in certain circumstances. In some cases, we may decline a request where permitted by applicable law.
- Right to Access / Know. You may have the right to request access to personal information that we hold about you.
- Right to Delete. You may have the right to request deletion of certain personal information we maintain about you.
- Right to Correct. You may have the right to request correction of inaccurate personal information.
- Right of Portability. You may have the right to receive a copy of certain personal information we hold about you and, in some circumstances, request that it be transferred to a third party.
- Managing Communication Preferences. We may send you promotional emails or other marketing communications where permitted. You may opt out of promotional emails at any time by using the unsubscribe option included in those communications. If you opt out of marketing, we may still send you non-promotional communications relating to your account, orders, returns, refunds, customer service, or other transactional matters.
Depending on where you live, you may also have additional rights relating to certain types of targeted advertising, sharing, or processing of personal information.
You may exercise applicable rights through features made available through the Services or by contacting us using the details below.
We will not discriminate against you for exercising a privacy right available to you under applicable law.
We may need to verify your identity before processing certain requests.
Where permitted by applicable law, you may designate an authorised agent to submit a request on your behalf. We may require evidence that the agent is authorised to act for you and may also require you to verify your identity directly with us.
We will respond to valid requests within the timeframe required by applicable law.
To learn more about how Shopify uses personal information and the rights available in relation to information processed by Shopify, you may visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.
COMPLAINTS
If you have concerns or complaints regarding how we process your personal information, please contact us using the details provided below.
Depending on where you live, you may also have the right to lodge a complaint with the relevant data protection or privacy authority.
We encourage you to contact BASI first so that we have an opportunity to address your concern directly.
INTERNATIONAL TRANSFERS
Please note that personal information may be transferred, stored, or processed in countries other than the country in which you live.
This may occur because BASI uses Shopify and other service providers that operate internationally.
Where applicable law requires safeguards for international transfers of personal information, we or our service providers will use appropriate lawful transfer mechanisms.
Where relevant, these may include recognised contractual safeguards such as the European Commission's Standard Contractual Clauses or equivalent mechanisms available under applicable law.
CHANGES TO THIS PRIVACY POLICY
You can review the most current version of this Privacy Policy at any time on this page.
We may update or change this Privacy Policy from time to time to reflect changes to our practices, Services, technology, or applicable legal and regulatory requirements.
Any updates will be posted on this page together with an updated “Last updated” date.
Where required by applicable law, we will provide notice of material changes.
CONTACT INFORMATION
If you have questions about this Privacy Policy, our privacy practices, or how BASI handles your personal information, or if you wish to exercise an applicable privacy right, please contact us using the contact information provided on our website.
BASI
Email hello@basiscent.com